I recently came across a flat fee listing from a well known, large flat fee MLS listing brokerage. This company probably has the fanciest looking website out there, and they market their service really well. If only they...
This past Sunday there was an excellent Sunday Feature Article in the Real Estate Section of the Sunday Newspaper in the Milwaukee Journal Sentinel. The article quoted BuySelf Realty Lead Broker Albert Hepp and was entitled "...
Some people have a misconception that only experienced, sophisticated, and savvy home sellers should use flat fee home sales to sell. Not so. BuySelf Realty's services are designed for the first time home seller with no...
The sad truth is that most flat fee MLS listings confuse, alienate, or repel the majority of buyers. Even worse, the flat fee seller doesn't know how repulsive their listing is, because buyers/agents don't...
As a flat fee home sale Broker, we focus on communicating what is included in our service. The other day someone asked the opposite question—what is not included in a flat fee listing? That is a really good question, so let's...
In general, the answer is yes, if you want a buyer, it should be on the market. Buyer activity will likely slow down, sometimes to little or nothing. Many sellers do remove their listings, so the number of competing listings...
The Federal Trade Commission (FTC) lawsuit against an MLS that hid listings by discount brokers is over. It is an illegal restraint of trade for an MLS to hide or disadvantage flat fee MLS listings. Albert Hepp testified in...
Photographs are a key link the chain from getting a buyer or agent interested enough in your property that they will set up a showing. Good photos motivate buyers to view a property in person, and the best photos create an...
When a home seller has a showing scheduled by an agent, some sellers feel the urge to be there. This is a mistake, one of the biggest mistakes a seller can make.
Some sellers feel like they should be there to show the...
Learn more about the author. Albert Hepp, flat fee MLS broker and pioneer of flat fee listings, shares experiences, opinions, reviews, analysis, advice and expertise for sale by owner real estate sellers.