Flat Fee MLS vs. selling without the MLS

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A recent survey by Consumer Reports showed that only 1% of successful home sellers chose to market their properties exclusively through non-MLS websites. The reason the overwhelming majority of homesellers choose to market their properties through the MLS is because is works.

	BuySelf	Non-MLS Website	Yard Sign & Newspaper Ad
Internet/WWW Exposure	Top 20 real estate websites, including #1 Realtor.com	None of the top 20 websites
% of Potential Buyers Reached	86%+	Less than 1%	Less than 1%
% of Buyers' Agents Reached	100%	Less than 1%	Less than 1%
% of Buyer's Agents Aware Your Home is For Sale	100% of agents with buyers for your area	0% to 1%	0% to 1%
Agents Calling to Solicit You	Little or None	Many	Many
% of Buyer's Agents Aware of Offered Commission	100%	0%	0%
# of Websites	100-1000	1-2	None
Includes Paperwork to Comply with Home Selling Laws
Live Support from a Licensed Professional
Seller can Remove Property from Market		Usually
Phone Calls Go to:	Direct to seller and forwarded to seller	Seller	Seller
Pay no commission if you find a buyer not involved with an agent

Consider the following:

• 86% of buyers are represented by licensed Realtors. These Realtors search for properties on the MLS exclusively....if you property isn't on the MLS, you don't have exposure to 86% of the market.
• Many buyers start their search for properties online through websites such as Realtor.com. These websites take their property listings exclusively from the MLS. Using the MLS is the only way to ensure that your property is where most of the buyers are going to be looking.
• For sale by owner sellers get plenty of phone calls...from Realtors who want to list their property. Many for sale by owner home sellers get frustrated by the sheer volume of agents who call wanting to represent them. It's often said that traditional agents spend 5% of their time working for their clients and 98% of their time looking for new ones. Once you list on the MLS, these kinds of sales calls will disappear.